A.U.M

Martina Scala

A.U.M is a transversal research on food, which attempts to narrate a series of
issues related to it. In this case, food is not intended as a sharing element, but
as a buffer element. Through an iconographic representation of food that
moves away from the organic approach inorganic, in an increasingly present
way, we want to emphasize the emotional and psychological dimension from
which it is wrapped and which makes it other than the act of feeding. One of
the issues addressed is that of eating disorders. Within an obsessive and
compulsive dynamic, food replaces the identity of the subject, becoming itself
subject and protagonist, thus assuming a complex role that is often linked to
the perception of the body and the concept of body dysmorphic disorder.
The innumerable psychosomatic implications that result from eating disorders
are little combined with the constant bombardment of the food industry that
offers us one day Fast food, the other healthy food. The subjects, the words,
the associations repeat themselves as a superstitious ritual
in the same way and with the same rules with which the psyche of people
suffering from eating disorders moves.



Martina Scala
Italy

Martina Scala

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